Marketing Materials
A large part of my role at Host Defense is creating a variety of print flyers and postcards, as well as digital assets for web and for our partnered stores to utilize.
Digital Assets
Expo West 2025 Booth Design
I assisted with concepting visuals for our 2025 national campaign “Awaken Your Resilience.” I designed the graphics for 4 large-scale illuminated walls, as well as a large hanging sign above the booth, and a folded floor display for use in stores. This project required working with large files and ensuring quality and color consistency across all assets.
Campaign
Sticker Pack
Featuring lots of whimsical illustration, this sticker pack was a lighthearted departure from more serious designs in prior years. The stickers highlight the overarching campaign designs while offering something fun and unexpected as well.
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Package Design and Production
Working within brand guidelines, I assist with creating concepts and producing packaging print files. Understanding print specs, dielines, and best practices is essential to bringing a new package to life. I designed the initial concepts and final package for this gummy sample pouch for future use.
End Cap Signage
Print signage that stores and retailers can display behind products when they participate in promotions with Host Defense.
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